PlayBooks has launched. Hear the story behind the Platform.

Greg Sheehan
January 2021

New Zealand’s newest Start-Up launches a game-changing platform to fix meetings that suck.

“There’s a global pandemic of inefficient meetings at businesses of all sizes all across the world”, says PlayBooks founder Greg Sheehan, and they contribute to huge losses for all involved.

Ineffective meetings are predicted to cost UK and US businesses alone more than half a trillion dollars in 2021. “That likely equates to billions of dollars for New Zealand and Australian businesses. In today’s environment that’s just not sustainable”, says Sheehan.

“We all know when meetings suck, business slows. So we’ve built a platform that allows business advisers and teams to bring the world's best expertise into every meeting.”

PlayBooks Board Member Marshall Maine said, “PlayBooks gives advisers the ability to interact with clients in an active manner rather than being passive and reactionary”.


Advisor meetings made easy - meetings that run more efficiently with tools for managing agendas and collaborative action. Meetings where short, powerful, digestible advice on any industry issue is readily at hand for the Advisor.  


Powerful distribution channel - for those who have strong subject matter expertise on what it is they “sell”. Imagine having your brand and your position of expertise known when the very solution or expertise you sell is being discussed by others.

As the Founder and former CEO of RightWay and prior CFO of Nike Australia, Sheehan knows the risks of having ineffective meetings that leave clients frustrated.

“Small business is where people with a passion, a calling or a craft do what they like doing, to provide for those they love. Seeing them struggle is heartbreaking. I see it as my life's mission to help them achieve more. PlayBooks makes it easier for these business owners and their advisors to thrive”.

“There’s no point in re-inventing the wheel for every meeting, there’s just not enough time in the day. It’s cliche but you have to find ways to work smarter, not harder and to add value to your clients, or someone else will” said Greg Sheehan, PlayBooks Founder.

Board Member, Suse Reynolds said, "I am super proud to be on PlayBook’s team for so many reasons but chief among them is the team’s desire to help people be the very best they can be. PlayBooks is doing this in a way that’s simple and powerful by making meetings hum with insight. They are connecting the people taking part with the best ‘how-to advice’ out there… what’s not to love?”

PlayBooks has launched this week across New Zealand and Australia. Business Advisers are invited to start their free trial of the PlayBooks meetings platform by signing up below.